For the innovative startup Arshipelago, the pioneers of revolutionizing Indonesia's freight forwarding industry, I undertook the challenge of creating a compelling visual identity. Arshipelago stands out as the first and only startup dedicated to enhancing efficiency and transparency for Indonesian freight forwarders through a sophisticated digital platform. Collaborating closely with logistics industry experts, the goal was to craft a design solution that not only captures the essence of technological advancements in sea freight but does so with a refreshing simplicity.

The design brief called for a visual identity that could seamlessly convey the intricate world of sea freight while maintaining a clean and modern aesthetic. The challenge was to distill the complexities of the industry into a recognizable and approachable brand image. In response, I conceptualized and executed a distinctive logo featuring a clever fusion of a monogram 'A' and the silhouette of a crane, symbolizing the seamless coordination and lifting capabilities synonymous with the logistics sector. The incorporation of a sans-serif font further emphasized the modern and technological aspect of Arshipelago's services.

The design output successfully communicates the startup's commitment to technological innovation within Indonesia's domestic sea freight landscape. The logo serves as a visual anchor, embodying efficiency and transparency while maintaining a minimalist and contemporary vibe. This project exemplifies my ability to translate intricate business concepts into visually compelling design solutions that resonate with the target audience.