IFfI is a foundation that focuses on crowdfunding to provide pension funds to female laborers who are almost retired or have already retired and are excluded from the JHT(Government Pension Fund) scheme, with varied fund disbursement mechanisms.

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The challenge is making a brand identity that reflects the spirit of labor and conveys Indonesia's local value while standing out on the international stage. The result is a logo with yarn-binding elements that has the shape of a Dayak Tribe's shield while maintaining the IFfI initials in a subtle way.