Folks Automation, located in Depok, Indonesia, is an Internet of Things product enabler. It was founded by a trio of friends with a background in engineering. Specializing in automation, the company dedicates its efforts to crafting industrial-scale automation devices that align seamlessly with the evolving needs of users.

Tasked with the design brief, the challenge was to construct a visual identity that incorporated the initial 'F' while conveying a technological essence. The overarching aim was to capture a youthful vibrancy while maintaining a professional impression, reflecting the dynamic spirit of the company.

The culmination of this design endeavor resulted in a striking visual identity featuring a modular representation of the 'F' monogram, infused with vibrant colors. This design not only embodies a youthful energy but also exudes a technological sophistication that aligns with Folks Automation's focus on cutting-edge solutions. Complementing the monogram, derivative visual elements take the form of outlined shapes strategically arranged within the composition, contributing to a visually cohesive and dynamic brand identity that stands out in industrial-scale automation.