SADA, a distinctive perfume brand hailing from Depok, Indonesia, and proudly categorized as UMKM product, the task at hand involved creating a visual identity that resonated with its unique character.

For the logo and packaging design, the challenge was to encapsulate a minimalist ethos while evoking a sense of luxury. The resulting logo design featured a delicate S monogram crafted with thin lines, strategically chosen to convey a sense of femininity. Complemented by an elegant color palette of ultramarine blue and yellow ochre, the design exuded a luxurious ambiance, further enhancing the brand's aesthetic appeal.

The composition of the logo adhered to a minimalist philosophy, ensuring a refined and uncluttered visual representation. This intentional simplicity not only communicated the essence of the brand but also contributed to a timeless and sophisticated aesthetic. In essence, the logo and packaging design achieved a delicate balance between minimalism and luxury.